Want more info on marketing using emails and
social media? Take a look at these resources:

Marketing Sherpa pdf article (2009) with an explanation pie chart:
"Opt-In Email Lists Still Growing, Slowly But Surely"

Marketing Sherpa pdf article (2009) with an explanation graph:
"Email Marketing Trends Over Time"

Marketing Sherpa pdf article (2009) on social media with graph:
"What's Motivating the Social Relationship Between Companies and Consumers?"

Marketing Sherpa pdf article (2009) on multimedia press releases:
"Multimedia Driving Skeptics to Become Social Media Release Converts"

Hubspot's Inbound Internet Marketing Blog, April 2010
"The First Step in Email Marketing Optimization"

Federal Trade Commission, CAN-SPAM Act Email Compliance Guide
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm

PRWeb, See How Online News Release Distribution Works (in Plain English) http://www.youtube.com/watch?v=1YB74txAaTc&feature=player_embedded

 

Why email marketing? Consider this:

• Emails are a great way to get in closer contact with customers. It doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement.
• You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure.
• You only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
• Email marketing is predicted to return an incredible $43.52 for every dollar spent in 2010. That’s a fantastic ratio.

Guidelines for permission based email marketing

Why do I need permission?

Sending people unsolicited email, commercial or otherwise, is against the law in many countries worldwide. Besides that, wouldn't you rather be talking to people who you know are interested in what you have to say? Download our permissions guidelines form, and be sure you are staying clean.

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